SunSip by Health-Ade

We relaunched Health-Ade’s Pop brand to a more successful take on the better-for-you soda category giants. We positioned the brand to own the universally craveable idea of carefree summertime refreshment and combined 70s nostalgia with 80s beach culture in our creative direction. 

Our bold illustration style and bright flavor-led palette put taste front and center. Health-Ade’s brand blue helps ground the brightness and reinforces the brand’s functional benefits. A custom typeface (created with The Type Founders) brings the energy and uplift in our wordmark. Whole Foods took 4 SKUs national for launch, with several more SKUs and additional retailers rolling out over the course of the year.

AGENCY
Flock Creative
DESIGNER & ILLUSTRATOR
Yijing Yan
CREATIVE DIRECTOR
Nicole Flores, Bryan Cleghorn
PRODUCTION DIRECTOR
Richard Erikson
PHOTOGRAPHER
Maren Caruso

RECOGNITION
2025 Dieline Awards Second Place
FEATURE
Dieline
Font in Use