Earthbound Farm

We refreshed Earthbound Farm’s branding to help a heritage brand re-establish relevance and bolster premium differentiation. The new design is wholesome, fresh and modern. The new logo is approachable, humanistic and bountiful. A golden sun rises from the horizon, symbolizing growth and optimism. The product identifier is easy to read and navigate for consumers.

Consumer research shows that new design have strong appeal. Consumers overwhelmingly favored the new design: 79% reported they preferred to purchase the updated look, while only 21% preferred the old version.

AGENCY
Flock Creative
DESIGNER
Yijing Yan
CREATIVE DIRECTOR
Nicole Flores, Bryan Cleghorn
PRODUCTION DIRECTOR
Richard Erikson
PHOTOGRAPHER
Maren Caruso

FEATURE
Designalytics